Marketing & Audience Growth Associate

Business Development · Washington, District of Columbia
Department Business Development
Employment Type Full-Time
Minimum Experience Mid-level

The Christian Post is the leading Christian newspaper online in America. We keep believers informed of breaking news reports on current events in an objective and fair approach. We want to provide value to our readers through a data-driven and results-oriented approach, through our content, our products and our advertisers. If you are passionate about audience engagement and marketing, and care deeply about Christian worldview and media, The Christian Post is the place for you.

Primary Responsibilities for the Marketing & Audience Growth Associate

  • This position is responsible for building the experiences and tactics to create deeper connections with our users across The Christian Post, driving our users across our multiple products. 
  • The candidate will work across sales & marketing, analytics, newsletters, social media, multimedia and editorial to understand what features and content are delighting audiences, then deploy tactics to move users down the funnel from one-time visitors to loyal and engaged brand fans. Help drive and establish audience engagement Key Performance Indicators. 
  • Create, implement, and iterate engagement strategies via product features, advertising, calls to action, and content. Devise and carry out a/b tests to validate and iterate marketing campaigns on our websites, apps, social media, email blasts, podcasts, videos and events for the company and our clients.
  • Build audience segments, target audiences, and implement loyalty models that reward our most active users. Understand customer monetization strategies, retention practices and principles. 
  • Work with data engineering to use and analyze logged in user data to grow the number of logins and maximize value to both the consumer and the company. Integrate audience feedback into strategy, product development, and communication.
  • Able to work with large data sets and analytics platforms. Prior experience with CRMs, ESPs, marketing automation tools and platforms.



Qualifications

•  Bachelor’s or equivalent degree

•  At least two years proven experience working with digital marketing (preferably in a digital magazine or newspaper)

•  Agree with The Christian Post’s statement of faith

•  Experience working across teams

•  Excellent Communication.

•  Demonstrate empathy for customers struggles and challenges

•  Intellectually curious

•  Resilient in the face of objections

•  Energy and Creativity.

•  You are good at finding ways to motivate yourself and your teammates. 

•  Highly organized and able to adapt to changing priorities

•  Must be able to work Monday - Friday in Washington DC, 20011


Benefits & Perks


•  Medical insurance

•  Dental insurance

•  Paid maternity and paternity leave

•  Paid Time Off

•  Sick Leave


Please note that only candidates who answer all application questions below will be considered.

Thank You

Your application was submitted successfully.

  • Location
    Washington, District of Columbia
  • Department
    Business Development
  • Employment Type
    Full-Time
  • Minimum Experience
    Mid-level